PDF White Towers (MIT Press)

PDF White Towers (MIT Press)

You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. PDF White Towers (MIT Press), this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2007-11-16
Released on:
Original language: English

Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding. The photographs in this classic book not only trace the evolution of a restaurant chain, they record an iconography of a part of the American built environment that no longer exists. In an approach very much in the spirit of Learning from Las Vegas, by Venturi, Scott Brown, and Izenour, architects Paul Hirshorn and Steven Izenour have selected photographs taken in a variety of styles--from the stark and deadpan to family album-like snapshots. In an affectionately written introductory essay, Hirshorn and Izenour describe the identifiable and idiosyncratic commercial architectural style of the 1930s and 1940s and document the development of the White Tower buildings and their stylistic variations. Their conversations with former White Tower employees--including Charles Johnson, White Tower's architect for over forty years--are the source of many telling quotations and entertaining captions that set their analysis of the buildings within a broader story of corporate culture, mass marketing, and the rise of franchising in the twentieth century. Home furnishings kitchens appliances sofas beds ... - IKEA IKEA Home furnishings kitchens appliances sofas beds mattresses Filter News Results HP Newsroom Filter News Results Filter news results by type year and topic to find press releases press kits feature stories and more in the HP Newsroom. Technology and Science News - ABC News Get the latest science news and technology news read tech reviews and more at ABC News. MIT Technology Review The mission of MIT Technology Review is to equip its audiences with the intelligence to understand a world shaped by technology. The Aspiring Novelist Who Became Obamas Foreign-Policy ... Rhodes during a video conference in the White House Situation Room. Credit Doug Mills/The New York Times . Standing in his front office before the State of ... Briefing Room The White House See the President's daily schedule explore behind-the-scenes photos from inside the White House and find out all the ways you can engage with the most interactive ... 9-11 Research: Towers' Design Parameters Towers' Design Parameters Twin Towers' Designers Anticipated Jet Impacts Like September 11th's Structural engineers who designed the Twin Towers carried out studies ... Who Towers Behind Trump? American Free Press RELATED ARTICLES FROM AMERICAN FREE PRESS. Someone Tell Trump: It was Jews Not Arabs Dancing on 9-11; Trump Disappoints Fans at AIPAC; FBI Creates Terror U.S. News National News - ABC News ABC News reports on United States politics crime education legal stories celebrities weather the economy and more PETRONAS To unlock the energy of the future we are working responsibly to ensure both our people and the environment will flourish for decades to come.
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